I came across a thread in r/WEC today from a user claiming to be working for “an ad company working on a project for a carmaker involved in motorsports” linking a survey on Google Forms with some interesting prompts. I thought I'd briefly share my own answers and encourage you to take it.
How did you become a motorsports fan? Who or what influenced you?
I grew up around local dirt track stock car racing and my Dad always left NASCAR races on the television. It wasn't until I discovered the World Endurance Championship that I became a truly diligent fan, though.
What attributes or adjectives do you associate with motorsports? (e.g. thrilling, boring, speed, danger, etc.)
captivating, challenging, engaging, humbling, unifying
Which car brands do you associate the most with motor racing?
Ferrari, Porsche, McLaren, Audi
Are you fan of a car brand in motorsports?
I let myself be very brand loyal to Aston Martin Racing.
How can motorsport stay relevant in the future and attract new fans?
I think the elements that make motorsport so fascinating are timeless, so I'm sure some form of motorsport will always be around. As I understand it, many of these elements are shared with athletic competition. The fans will come regardless, but a continued effort to keep racing series modern should optimize intake for everybody.